Democracy Uprising
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      Trump’s backpedaling shows he’s not invincible

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      How to make sure your disruptive protest helps…

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      Could we be entering a ‘movement moment’ against…

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      Trump’s backpedaling shows he’s not invincible

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      It’s going to take multiple strategies to win…

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      A new wave of movements against Trumpism is…

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      Harold Washington’s lessons for taking on a political…

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      This new model for upholding labor law may…

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      Does It Make Sense to Protest a President…

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      Lessons from the Pledge of Resistance

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      Is Rambo Still A Republican?

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      War: The Wrong Jobs Program

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      The Ascent of Niall Ferguson

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      Those Who Don’t Count

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      Six Essays About War and About Peace

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      The Winter of the Climate Denier

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      Climate of Change: An “Inside-Outside” Strategy Against Global…

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      Provoking an American Climate Crisis

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      The Real “Farmer” Story: So God Made High-Fructose…

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      Reviving the General Strike

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      Jeff Bezos Has Enough! It’s Time for a…

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      The Amazon Effect: Sweat, Surveillance, Exploitation

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      How movements can maintain their radical vision while winning…

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      Translations

      Jordlösa kombinerar radikala visioner med praktiska reformer (Swedish)

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Italiano

      C’è più di un modo per colpire il…

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      As reformas não reformistas de André Gorz mostram…

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      Richieste dei movimenti: sia pratiche che visionarie

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      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

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      C’è più di un modo per colpire il…

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      Richieste dei movimenti: sia pratiche che visionarie

      Italiano

      La strategia di Gandhi per il successo –…

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      Le promesse infrante di Obama

      Italiano

      Guantanamo deve sparire

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      IL BANK TRANSFER DAY: UN SUCCESSO

      Italiano

      Come il movimento Occupiamo Wall Street si sta…

      Italiano

      Economia tabù

      Japanese

      ガンジーはどのように勝利したのか? (Japanese)

      Japanese

      Truth Versus Superpower (Japanese)

      Japanese

      Bush’s Bad Business Empire (Japanese)

      Japanese

      Revenge of the Combat Cartoonist (Japanese)

      Japanese

      Bush’s Uneasy Mexican Visita (Japanese)

      Japanese

      Mark Twain in Iraq (Japanese)

      Japanese

      Globalization’s “Lost Decade” (Japanese)

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      Hawks Say the Damnedest Things (Japanese)

      Português

      As reformas não reformistas de André Gorz mostram…

      Português

      A vida na Nação Prisão

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      Imigração tem efeito positivo sobre emprego e salários

      Português

      O império hipotecado

      Arabic

      Abandoning the World Bank (in Arabic)

      Arabic

      The Return of Daniel Ortega (in Arabic)

      Arabic

      Where’s The Jubilee? (in Arabic)

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      The Last Porto Alegre (in Arabic)

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      Seattle At Five (in Arabic)

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      Is Market Access the Answer to Poverty? (in…

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      2006: A Global Justice Year in Review (In…

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      WTO: Best Left For Dead? (In Thai)

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      Is Market Access the Answer to Poverty? (In…

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Democracy Uprising

  • About
    • About Mark Engler
    • About Democracy Uprising
  • Books
    • This Is An Uprising
    • How To Rule the World
  • Topics
    • All Social Movements Religion U.S. Politics / Elections War / Militarism Book Reviews Environment Essays / First Person Global Economy Immigration Labor Latin America
      2023-2025

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Social Movements

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Latest Articles

      Why protests work, even when not everybody likes…

      Social Movements

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Social Movements

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Social Movements

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      Social Movements

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Religion

      In God’s Country

      Religion

      Reverend Billy’s Holiday Shopocalypse

      Religion

      Toward the “Rights of the Poor”

      Religion

      The Pope and the Poor

      Religion

      Will the Next Pope Embrace Liberation Theology?

      Religion

      Remembering Romero

      Religion

      John Paul II’s Economic Ethics

      Religion

      Against the God of Free Trade

      U.S. Politics / Elections

      Could we be entering a ‘movement moment’ against…

      U.S. Politics / Elections

      Trump’s backpedaling shows he’s not invincible

      U.S. Politics / Elections

      It’s going to take multiple strategies to win…

      U.S. Politics / Elections

      A new wave of movements against Trumpism is…

      U.S. Politics / Elections

      Harold Washington’s lessons for taking on a political…

      U.S. Politics / Elections

      Strategy is a Craft

      U.S. Politics / Elections

      Think #MeToo didn’t make a real difference? Think…

      U.S. Politics / Elections

      This new model for upholding labor law may…

      War / Militarism

      Does It Make Sense to Protest a President…

      War / Militarism

      Lessons from the Pledge of Resistance

      War / Militarism

      Is Rambo Still A Republican?

      War / Militarism

      War: The Wrong Jobs Program

      War / Militarism

      The Ascent of Niall Ferguson

      War / Militarism

      Those Who Don’t Count

      War / Militarism

      Six Essays About War and About Peace

      War / Militarism

      The Dangerous Dignity of War

      Book Reviews

      The Pan American

      Book Reviews

      The Godfather of Microcredit

      Book Reviews

      Capitalism as Catastrophe

      Book Reviews

      Four Ways of Looking at an Aztec Eagle

      Book Reviews

      The Ascent of Niall Ferguson

      Book Reviews

      Ordinary Outrages

      Book Reviews

      No Better Place

      Book Reviews

      In God’s Country

      Environment

      Why Wendell Matters

      Environment

      The Gulf at the Gas Station

      Environment

      Climate Disobedience

      Environment

      Farming the Everglades

      Environment

      The Winter of the Climate Denier

      Environment

      Climate of Change: An “Inside-Outside” Strategy Against Global…

      Environment

      Provoking an American Climate Crisis

      Environment

      The Real “Farmer” Story: So God Made High-Fructose…

      Essays / First Person

      Is Rambo Still A Republican?

      Essays / First Person

      On the Price is Right

      Essays / First Person

      The Last Porto Alegre

      Essays / First Person

      Six Essays About War and About Peace

      Essays / First Person

      Republicans Among Us

      Essays / First Person

      New York Says “No”

      Essays / First Person

      The Sideshow Rebels

      Essays / First Person

      A Week in New York

      Global Economy

      Meet the Bailout’s New Slush Fund for Corporate…

      Global Economy

      The Seattle Protests Showed That Another World Is…

      Global Economy

      Jeff Bezos Has Enough! It’s Time for a…

      Global Economy

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Global Economy

      The Godfather of Microcredit

      Global Economy

      Capitalism as Catastrophe

      Global Economy

      Immigration Economics: An Interview with Professor Giovanni Peri

      Global Economy

      The World Is Not Flat

      Immigration

      When Undocumented Activists Infiltrated ICE

      Immigration

      The Children of Intervention

      Immigration

      Immigration Economics: An Interview with Professor Giovanni Peri

      Immigration

      Science Fiction From Below

      Immigration

      Four Ways of Looking at an Aztec Eagle

      Immigration

      Treated Like a Criminal

      Immigration

      When Sanctuary is Resistance

      Immigration

      The Massive Immigrants Rights Protests of 2006 Are…

      Labor

      This new model for upholding labor law may…

      Labor

      Democrats Won Power in Several States. Will They…

      Labor

      The Case for a Social Distancing Wage

      Labor

      The Seattle Protests Showed That Another World Is…

      Labor

      Reviving the General Strike

      Labor

      Jeff Bezos Has Enough! It’s Time for a…

      Labor

      There’s Still Power in a Strike

      Labor

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Latin America

      How movements can maintain their radical vision while winning…

      Latin America

      The Pan American

      Latin America

      Lessons from the Pledge of Resistance

      Latin America

      The Children of Intervention

      Latin America

      Against Shithole Nationalism

      Latin America

      The Last Porto Alegre

      Latin America

      Kissinger Is Not Our Friend

      Latin America

      Even If You Have Nothing to Hide

  • Translations
    • All Italiano Japanese Português Arabic Thai Chinese Deutsch Español Français
      Translations

      Jordlösa kombinerar radikala visioner med praktiska reformer (Swedish)

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Italiano

      C’è più di un modo per colpire il…

      Português

      As reformas não reformistas de André Gorz mostram…

      Español

      Las reformas no reformistas de André Gorz

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Italiano

      C’è più di un modo per colpire il…

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Italiano

      La strategia di Gandhi per il successo –…

      Italiano

      Le promesse infrante di Obama

      Italiano

      Guantanamo deve sparire

      Italiano

      IL BANK TRANSFER DAY: UN SUCCESSO

      Italiano

      Come il movimento Occupiamo Wall Street si sta…

      Italiano

      Economia tabù

      Japanese

      ガンジーはどのように勝利したのか? (Japanese)

      Japanese

      Truth Versus Superpower (Japanese)

      Japanese

      Bush’s Bad Business Empire (Japanese)

      Japanese

      Revenge of the Combat Cartoonist (Japanese)

      Japanese

      Bush’s Uneasy Mexican Visita (Japanese)

      Japanese

      Mark Twain in Iraq (Japanese)

      Japanese

      Globalization’s “Lost Decade” (Japanese)

      Japanese

      Hawks Say the Damnedest Things (Japanese)

      Português

      As reformas não reformistas de André Gorz mostram…

      Português

      A vida na Nação Prisão

      Português

      Outro pretexto?

      Português

      Imigração tem efeito positivo sobre emprego e salários

      Português

      O império hipotecado

      Arabic

      Abandoning the World Bank (in Arabic)

      Arabic

      The Return of Daniel Ortega (in Arabic)

      Arabic

      Where’s The Jubilee? (in Arabic)

      Arabic

      The Last Porto Alegre (in Arabic)

      Arabic

      Seattle At Five (in Arabic)

      Arabic

      Is Market Access the Answer to Poverty? (in…

      Arabic

      Mexico’s Democratic Transition Still Incomplete (in Arabic)

      Thai

      Progressive Good Tidings of 2007 (in Thai)

      Thai

      2006: A Global Justice Year in Review (In…

      Thai

      WTO: Best Left For Dead? (In Thai)

      Thai

      Is Market Access the Answer to Poverty? (In…

      Thai

      Bush’s Bad Business Empire (In Thai)

      Thai

      The Last Porto Alegre [Thai]

      Thai

      Globalizers, Neocons, or… ? (in Thai)

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Chinese

      Why Wendell Matters (in Chinese)

      Chinese

      Globalization’s Watchdogs (in Chinese)

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Deutsch

      Als Martin Luther King seine Feuerwaffen aufgab

      Deutsch

      Mikrokredite: Die Entlassung eines Nobelpreisträgers

      Deutsch

      CAFTA – am besten stillschweigend beerdigen

      Deutsch

      Bush in Mexiko

      Deutsch

      Das globale Duell in Evian

      Deutsch

      Die Rückkehr des Daniel Ortega

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Español

      Las reformas no reformistas de André Gorz

      Español

      ¿Adoptará el nuevo papa la teología de la…

      Español

      Wall Street quiere que les estemos agradecidos

      Español

      Si Las Monjas Se Fueran a una Huelga,…

      Español

      ALEC retrocede; a la derecha le da un…

      Español

      ¿ALEC disgustado ante la pérdida de patrocinadores? Se…

      Español

      La vida en la nación prisión

      Français

      La révolution non-violente a-t-elle échoué en Egypte?

      Français

      Le pari risqué du populisme au Pérou

      Français

      Hong Kong Phooey

      Français

      Bush Nuit Même Aux Compagnies U.S.

      Français

      Le dynamisme du mouvement pour la paix

      Français

      La déroute de l’ALCA dans une Miami en…

      Français

      Ceux qui ne comptent pas

      Français

      La guerre en Irak : une expo des…

    • Other Translations
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Global EconomyU.S. Politics / Elections2013-2014

The Problem with Cadillac’s Electric Wheels

by Mark Engler May 1, 2014
written by Mark Engler May 1, 2014
The Problem with Cadillac’s Electric Wheels

While making cars more energy efficient is a worthy goal, it is not enough.

Published in the May 2014 issue of the New Internationalist.


Like many environmentalists, I’ve wanted to see electric cars go mainstream. But not like this.

One of the most talked-about advertisements on US television in recent months has been a promo for the Cadillac ELR. Priced at $75,000, the ELR is no typical gas-guzzling luxury sedan; it’s an electric hybrid, which can travel 55 kilometres on battery alone before needing backup from its gasoline motor.

Interestingly, the car’s bona fide green credentials are downplayed in the now infamous commercial, entitled ‘Poolside’. (Since when do ads have names, anyway?) Instead, the spot devotes itself to celebrating the US work ethic, defending the blasé arrogance of the rich, and mocking other countries.

‘Why do we work so hard? For what? For this? For stuff?’ asks a fictionalized blue-eyed executive as he walks the grounds of his manicured property (swimming pool included). ‘Other countries, they work, they stroll home, they stop by the café, they take August off,’ he notes incredulously. ‘Off!’

This, however, is not the American way, ‘because we’re crazy, driven, hardworking believers,’ he explains. ‘You work hard, you create your own luck, and you gotta believe anything is possible.’

Unplugging his new automobile, he concludes: ‘As for all the stuff, that’s the upside of only taking two weeks off in August. N’est-ce pas?’

The ad, which aired constantly during the recent Winter Olympics, was not universally admired. Hit with criticism that it serves as a smug self-congratulation for the wealthiest one per cent, General Motors spokespeople were compelled to do damage control. You must make $375,000 per year to break into the top percentile, they explained. Yet their message targets those consumers who have a ‘little bit of grit under their fingernails’ and take in just $200,000 annually.

We stand corrected.

While the veteran France-bashers of the American Right have celebrated ‘Poolside’, large swathes of the country have, thankfully, been repelled. One reaction that went viral was a blog post entitled ‘Cadillac Made A Commercial About The American Dream, And It’s A Nightmare’.

The author quoted a YouTube commenter who wrote ‘I’d take more vacation any day over a Cadillac’, then added her own ‘Amen to that’.

Americans, on average, do put in more work hours than their counterparts in Western Europe (although fewer than workers in South Korea or the Czech Republic). For most, it’s hardly a matter of choice. The fastest-growing US job classifications, such as home-health aide, pay scarcely more than poverty wages. Those with middle-class positions have been expected to take on the work of colleagues fired in the recession. Meanwhile, the benefits of productivity gains in the past 10 years have gone almost exclusively to the top one per cent.

Despite its flaws, the Cadillac ad has some unintentional strengths. By not highlighting the environmentalist virtues of the car and instead going for a more business-oriented appeal, it illustrates the paradox of green consumerism in a way that a typical electric car promotion would not: in one tidy pitch we see the energy-efficient technology that is supposed to save the planet, hand in hand with the materialism and market triumphalism that are killing it.

We see that, while making cars more energy efficient is a worthy goal, it is not enough. Seriously addressing the challenges of climate change and environmental destruction will require us to break the stranglehold of GDP as the sole measure of human progress.

This means going beyond demands for more jobs and better pay as the economy improves. It means reviving the labour movement’s historic push for more humane working hours for all people, since, as economist Juliet Schor writes, ‘Households that are time stressed live in more carbon-intensive ways.’

While it may produce less profit for the electric-car industry than Poolside’s lifestyle prescriptions, the true recipe for a more sustainable world would be to allow people a different option: Work less. Vacation more. Buy no Cadillacs.

Mark Engler

Mark Engler is a writer based in Philadelphia and an editorial board member at Dissent magazine. His latest book, written with Paul Engler, is entitled This Is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century.

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The Author

Mark Engler is a writer based in Philadelphia and an editorial board member at Dissent magazine. His latest book, written with Paul Engler, is entitled This Is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century (Nation Books). Mark’s full bio is available here.

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  • A new wave of movements against Trumpism is coming

    November 9, 2024
  • How to make sure your disruptive protest helps your cause

    August 9, 2024

Mark’s Articles Appear In:

  • Dissent
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  • openDemocracy
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  • Christian Science Monitor
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  • Progreso Semanal
  • Chicago Reader
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  • Baltimore Sun
  • The Ecologist
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  • New Politics
  • The Catholic Worker
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