Democracy Uprising
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      Reviving the General Strike

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      Jeff Bezos Has Enough! It’s Time for a…

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      Could we be entering a ‘movement moment’ against…

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      Trump’s backpedaling shows he’s not invincible

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      A new wave of movements against Trumpism is…

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      How to make sure your disruptive protest helps…

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      A new wave of movements against Trumpism is…

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      Jordlösa kombinerar radikala visioner med praktiska reformer (Swedish)

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Italiano

      C’è più di un modo per colpire il…

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      Richieste dei movimenti: sia pratiche che visionarie

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      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

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      Las reformas no reformistas de André Gorz

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      ¿Adoptará el nuevo papa la teología de la…

      Español

      Wall Street quiere que les estemos agradecidos

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      Hong Kong Phooey

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      Bush Nuit Même Aux Compagnies U.S.

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      Le dynamisme du mouvement pour la paix

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      La déroute de l’ALCA dans une Miami en…

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      Ceux qui ne comptent pas

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      Come il movimento Occupiamo Wall Street si sta…

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      Truth Versus Superpower (Japanese)

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      Revenge of the Combat Cartoonist (Japanese)

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      Bush’s Uneasy Mexican Visita (Japanese)

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Democracy Uprising

  • About
    • About Mark Engler
    • About Democracy Uprising
  • Books
    • This Is An Uprising
    • How To Rule the World
  • Topics
    • All Essays / First Person Global Economy Immigration Labor Latin America Social Movements Religion U.S. Politics / Elections War / Militarism Book Reviews Environment
      Social Movements

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Blog

      It’s going to take multiple strategies to win…

      2023-2025

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      U.S. Politics / Elections

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

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      On the Price is Right

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      Six Essays About War and About Peace

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      Republicans Among Us

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      Meet the Bailout’s New Slush Fund for Corporate…

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      The Seattle Protests Showed That Another World Is…

      Global Economy

      Jeff Bezos Has Enough! It’s Time for a…

      Global Economy

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Global Economy

      The Godfather of Microcredit

      Global Economy

      Capitalism as Catastrophe

      Global Economy

      Immigration Economics: An Interview with Professor Giovanni Peri

      Global Economy

      The World Is Not Flat

      Immigration

      When Undocumented Activists Infiltrated ICE

      Immigration

      The Children of Intervention

      Immigration

      Immigration Economics: An Interview with Professor Giovanni Peri

      Immigration

      Science Fiction From Below

      Immigration

      Four Ways of Looking at an Aztec Eagle

      Immigration

      Treated Like a Criminal

      Immigration

      When Sanctuary is Resistance

      Immigration

      The Massive Immigrants Rights Protests of 2006 Are…

      Labor

      This new model for upholding labor law may…

      Labor

      Democrats Won Power in Several States. Will They…

      Labor

      The Case for a Social Distancing Wage

      Labor

      The Seattle Protests Showed That Another World Is…

      Labor

      Reviving the General Strike

      Labor

      Jeff Bezos Has Enough! It’s Time for a…

      Labor

      There’s Still Power in a Strike

      Labor

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Latin America

      How movements can maintain their radical vision while winning…

      Latin America

      The Pan American

      Latin America

      Lessons from the Pledge of Resistance

      Latin America

      The Children of Intervention

      Latin America

      Against Shithole Nationalism

      Latin America

      The Last Porto Alegre

      Latin America

      Kissinger Is Not Our Friend

      Latin America

      Even If You Have Nothing to Hide

      Social Movements

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Social Movements

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      Social Movements

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Religion

      In God’s Country

      Religion

      Reverend Billy’s Holiday Shopocalypse

      Religion

      Toward the “Rights of the Poor”

      Religion

      The Pope and the Poor

      Religion

      Will the Next Pope Embrace Liberation Theology?

      Religion

      Remembering Romero

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      John Paul II’s Economic Ethics

      Religion

      Against the God of Free Trade

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      Could we be entering a ‘movement moment’ against…

      U.S. Politics / Elections

      Trump’s backpedaling shows he’s not invincible

      U.S. Politics / Elections

      It’s going to take multiple strategies to win…

      U.S. Politics / Elections

      A new wave of movements against Trumpism is…

      U.S. Politics / Elections

      Harold Washington’s lessons for taking on a political…

      U.S. Politics / Elections

      Strategy is a Craft

      U.S. Politics / Elections

      Think #MeToo didn’t make a real difference? Think…

      U.S. Politics / Elections

      This new model for upholding labor law may…

      War / Militarism

      Does It Make Sense to Protest a President…

      War / Militarism

      Lessons from the Pledge of Resistance

      War / Militarism

      Is Rambo Still A Republican?

      War / Militarism

      War: The Wrong Jobs Program

      War / Militarism

      The Ascent of Niall Ferguson

      War / Militarism

      Those Who Don’t Count

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      Six Essays About War and About Peace

      War / Militarism

      The Dangerous Dignity of War

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      The Pan American

      Book Reviews

      The Godfather of Microcredit

      Book Reviews

      Capitalism as Catastrophe

      Book Reviews

      Four Ways of Looking at an Aztec Eagle

      Book Reviews

      The Ascent of Niall Ferguson

      Book Reviews

      Ordinary Outrages

      Book Reviews

      No Better Place

      Book Reviews

      In God’s Country

      Environment

      Why Wendell Matters

      Environment

      The Gulf at the Gas Station

      Environment

      Climate Disobedience

      Environment

      Farming the Everglades

      Environment

      The Winter of the Climate Denier

      Environment

      Climate of Change: An “Inside-Outside” Strategy Against Global…

      Environment

      Provoking an American Climate Crisis

      Environment

      The Real “Farmer” Story: So God Made High-Fructose…

  • Translations
    • All Deutsch Español Français Italiano Japanese Português Arabic Thai Chinese
      Translations

      Jordlösa kombinerar radikala visioner med praktiska reformer (Swedish)

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Italiano

      C’è più di un modo per colpire il…

      Português

      As reformas não reformistas de André Gorz mostram…

      Español

      Las reformas no reformistas de André Gorz

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Deutsch

      Als Martin Luther King seine Feuerwaffen aufgab

      Deutsch

      Mikrokredite: Die Entlassung eines Nobelpreisträgers

      Deutsch

      CAFTA – am besten stillschweigend beerdigen

      Deutsch

      Bush in Mexiko

      Deutsch

      Das globale Duell in Evian

      Deutsch

      Die Rückkehr des Daniel Ortega

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Español

      Las reformas no reformistas de André Gorz

      Español

      ¿Adoptará el nuevo papa la teología de la…

      Español

      Wall Street quiere que les estemos agradecidos

      Español

      Si Las Monjas Se Fueran a una Huelga,…

      Español

      ALEC retrocede; a la derecha le da un…

      Español

      ¿ALEC disgustado ante la pérdida de patrocinadores? Se…

      Español

      La vida en la nación prisión

      Français

      La révolution non-violente a-t-elle échoué en Egypte?

      Français

      Le pari risqué du populisme au Pérou

      Français

      Hong Kong Phooey

      Français

      Bush Nuit Même Aux Compagnies U.S.

      Français

      Le dynamisme du mouvement pour la paix

      Français

      La déroute de l’ALCA dans une Miami en…

      Français

      Ceux qui ne comptent pas

      Français

      La guerre en Irak : une expo des…

      Italiano

      C’è più di un modo per colpire il…

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Italiano

      La strategia di Gandhi per il successo –…

      Italiano

      Le promesse infrante di Obama

      Italiano

      Guantanamo deve sparire

      Italiano

      IL BANK TRANSFER DAY: UN SUCCESSO

      Italiano

      Come il movimento Occupiamo Wall Street si sta…

      Italiano

      Economia tabù

      Japanese

      ガンジーはどのように勝利したのか? (Japanese)

      Japanese

      Truth Versus Superpower (Japanese)

      Japanese

      Bush’s Bad Business Empire (Japanese)

      Japanese

      Revenge of the Combat Cartoonist (Japanese)

      Japanese

      Bush’s Uneasy Mexican Visita (Japanese)

      Japanese

      Mark Twain in Iraq (Japanese)

      Japanese

      Globalization’s “Lost Decade” (Japanese)

      Japanese

      Hawks Say the Damnedest Things (Japanese)

      Português

      As reformas não reformistas de André Gorz mostram…

      Português

      A vida na Nação Prisão

      Português

      Outro pretexto?

      Português

      Imigração tem efeito positivo sobre emprego e salários

      Português

      O império hipotecado

      Arabic

      Abandoning the World Bank (in Arabic)

      Arabic

      The Return of Daniel Ortega (in Arabic)

      Arabic

      Where’s The Jubilee? (in Arabic)

      Arabic

      The Last Porto Alegre (in Arabic)

      Arabic

      Seattle At Five (in Arabic)

      Arabic

      Is Market Access the Answer to Poverty? (in…

      Arabic

      Mexico’s Democratic Transition Still Incomplete (in Arabic)

      Thai

      Progressive Good Tidings of 2007 (in Thai)

      Thai

      2006: A Global Justice Year in Review (In…

      Thai

      WTO: Best Left For Dead? (In Thai)

      Thai

      Is Market Access the Answer to Poverty? (In…

      Thai

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      Thai

      The Last Porto Alegre [Thai]

      Thai

      Globalizers, Neocons, or… ? (in Thai)

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Chinese

      Why Wendell Matters (in Chinese)

      Chinese

      Globalization’s Watchdogs (in Chinese)

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2013-2014EnvironmentLabor

The Real “Farmer” Story: So God Made High-Fructose Corn Syrup

by Mark Engler February 11, 2013
written by Mark Engler February 11, 2013
The Real “Farmer” Story: So God Made High-Fructose Corn Syrup

The Dodge Superbowl ad celebrates a type of farming that corporate agribusiness has all but obliterated in the past fifty years.

Published in Dissent.


Of the commercials that debuted at this year’s Super Bowl, one of the most talked about has been “Farmer,” a Dodge truck ad that pays tribute to the salt-of-the-earth middle Americans who work the land. (Check it out here if you haven’t seen it yet.)

As a Midwesterner who comes from a family just one generation removed from the farm (both of my parents grew up on family farms that have since been lost), some of the heartland pandering in the video worked on me. At the same time, the main feeling I had while watching was that the ad celebrated a type of farming that corporate agribusiness has all but obliterated in the past fifty years.

The satirists at Funny or Die apparently had the same idea. The other day, they released a sly parody video called “God Made a Factory Farmer”:


As others have noted, the content of the new Dodge ad does not reflect the current state of American farming at all. For one, the imagery is a whitewash; basically all the farmers shown in the commercial are white, while the majority of actual farm workers in the United States today are Latino.

The narration, too, is the product of a bygone age. The speech featured in the ad was given by radio personality Paul Harvey to a convention of the Future Farmers of America in 1978. Even then, Harvey did not claim authorship; the original “So God Made a Farmer” text dates back to at least the 1940s.

In an article at the Atlantic, Garance Franke-Ruta pointed to Harvey’s long-standing conservative politics, as described in his New York Times obituary:

“In his heyday, which lasted from the 1950s through the 1990s, Mr. Harvey’s twice-daily soapbox-on-the-air was one of the most popular programs on radio. Audiences of as many as 22 million people tuned in on 1,300 stations to a voice that had been an American institution for as long as most of them could remember.

“Like Walter Winchell and Gabriel Heatter before him, he personalized the radio news with his right-wing opinions, but laced them with his own trademarks: a hypnotic timbre, extended pauses for effect, heart-warming tales of average Americans and folksy observations that evoked the heartland, family values and the old-fashioned plain talk one heard around the dinner table on Sunday….

“He railed against welfare cheats and defended the death penalty. He worried about the national debt, big government, bureaucrats who lacked common sense, permissive parents, leftist radicals and America succumbing to moral decay.”

Of course, in the end, it was not godless California hippies who undermined the family farm and gave us a diet of high-fructose corn syrup. And if you’re looking to condemn welfare scams and big-government boondoggles, you need search no further than the subsidy regime that undergirds the profits of modern corporate agribusiness. Sadly, like members of my own extended family, many people who grew up on the farm, fed on the gospel of hard work and rugged individualism, experienced misery in trying to carry on the family tradition. As sustainable farming advocate Tim Wightman writes in his critique of the Dodge ad:

“I fell for the hype of serving a corporate food system with duty, honor and 100 hour weeks and very nearly ruined my health in doing so. I am now reminded of all the John Henrys I have known over the years, desperately trying to stay ahead of the system. I am reminded of the migrant workers who’s names we will never know still working the 100 hour standard. I am reminded of all the farm sons and daughters who are not on the land. God may have made a farmer, but Big Ag broke his back[.]”

Could the type of land stewardship celebrated in “So God Made a Farmer” be revived, protected, and made sustainable? Perhaps. But to do so would challenge some of the most cherished values of the market. As the great farmer-poet Wendell Berry explained in a Dissent interview with Sarah Leonard:

“To have good farming or good land use of any kind, you have got to have limits. Capitalism doesn’t acknowledge limits. That is why we have supposedly limitless economic growth in a finite world. Good agriculture is formal. You can have limits without form, but you can’t have form without limits. If you look around the country and find small farmers who have prospered in hard times, you’ll probably find that they’ve prospered because they’ve accepted their limits….

“There’s a fundamental incompatibility between industrial capitalism and both the ecological and the social principles of good agriculture. The aim of industrialization has always been to replace people with machines or other technology, to make the cost of production as low as possible, to sell the product as high as possible, and to move the wealth into fewer and fewer hands….

“In the middle of the last century, Aldo Leopold was writing and publishing on the “land community” and ecological land husbandry. Sir Albert Howard and J. Russell Smith had written of natural principles as the necessary basis of agriculture. This was work that was scientifically reputable. At the end of the Second World War, ignoring that work, the politicians, the agricultural bureaucracies, the colleges of agriculture, and the agri-business corporations went all-out to industrialize agriculture and to get first the people and then the animals off the land and into the factories. This was a mistake, involving colossal offenses against both land and people. The costs have not been fully reckoned, let alone fully paid.”

I’d say that’s a story that deserves the widest possible audience. Unfortunately, something tells me it won’t be featured in a Super Bowl ad anytime soon.

__________

Photo credit: Caminotortoise / Wikimedia Commons.

ecologyfoodTVagricultural politicscommercials
Mark Engler

Mark Engler is a writer based in Philadelphia and an editorial board member at Dissent magazine. His latest book, written with Paul Engler, is entitled This Is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century.

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The Author

Mark Engler is a writer based in Philadelphia and an editorial board member at Dissent magazine. His latest book, written with Paul Engler, is entitled This Is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century (Nation Books). Mark’s full bio is available here.

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Mark’s Articles Appear In:

  • Dissent
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  • The New Republic
  • N+1
  • Salon.com
  • The Los Angeles Times
  • Waging Nonviolence
  • Boston Review
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  • Rolling Stone
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  • In These Times
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  • New Internationalist
  • Yes! Magazine
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  • Jacobin
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  • Le Monde diplomatique
  • Grist Magazine
  • Rebelión
  • The San Francisco Chronicle
  • The Progressive
  • Newsday
  • openDemocracy
  • Truthout
  • Christian Science Monitor
  • Dollars & Sense
  • Progreso Semanal
  • Chicago Reader
  • Sin Permiso
  • Baltimore Sun
  • The Ecologist
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  • Asia Times
  • Sierra Magazine
  • Labor Notes
  • New Politics
  • The Catholic Worker
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