Democracy Uprising
  • About
    • About Mark Engler
    • About Democracy Uprising
  • Books
    • This Is An Uprising
    • How To Rule the World
  • Topics
    • All Book Reviews Environment Essays / First Person Global Economy Immigration Labor Latin America Social Movements Religion U.S. Politics / Elections War / Militarism
      Latest Articles

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Blog

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      Latest Articles

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Book Reviews

      The Pan American

      Book Reviews

      The Godfather of Microcredit

      Book Reviews

      Capitalism as Catastrophe

      Book Reviews

      Four Ways of Looking at an Aztec Eagle

      Book Reviews

      The Ascent of Niall Ferguson

      Book Reviews

      Ordinary Outrages

      Book Reviews

      No Better Place

      Book Reviews

      In God’s Country

      Environment

      Why Wendell Matters

      Environment

      The Gulf at the Gas Station

      Environment

      Climate Disobedience

      Environment

      Farming the Everglades

      Environment

      The Winter of the Climate Denier

      Environment

      Climate of Change: An “Inside-Outside” Strategy Against Global…

      Environment

      Provoking an American Climate Crisis

      Environment

      The Real “Farmer” Story: So God Made High-Fructose…

      Essays / First Person

      Is Rambo Still A Republican?

      Essays / First Person

      On the Price is Right

      Essays / First Person

      The Last Porto Alegre

      Essays / First Person

      Six Essays About War and About Peace

      Essays / First Person

      Republicans Among Us

      Essays / First Person

      New York Says “No”

      Essays / First Person

      The Sideshow Rebels

      Essays / First Person

      A Week in New York

      Global Economy

      Meet the Bailout’s New Slush Fund for Corporate…

      Global Economy

      The Seattle Protests Showed That Another World Is…

      Global Economy

      Jeff Bezos Has Enough! It’s Time for a…

      Global Economy

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Global Economy

      The Godfather of Microcredit

      Global Economy

      Capitalism as Catastrophe

      Global Economy

      Immigration Economics: An Interview with Professor Giovanni Peri

      Global Economy

      The World Is Not Flat

      Immigration

      When Undocumented Activists Infiltrated ICE

      Immigration

      The Children of Intervention

      Immigration

      Immigration Economics: An Interview with Professor Giovanni Peri

      Immigration

      Science Fiction From Below

      Immigration

      Four Ways of Looking at an Aztec Eagle

      Immigration

      Treated Like a Criminal

      Immigration

      When Sanctuary is Resistance

      Immigration

      The Massive Immigrants Rights Protests of 2006 Are…

      Labor

      This new model for upholding labor law may…

      Labor

      Democrats Won Power in Several States. Will They…

      Labor

      The Case for a Social Distancing Wage

      Labor

      The Seattle Protests Showed That Another World Is…

      Labor

      Reviving the General Strike

      Labor

      Jeff Bezos Has Enough! It’s Time for a…

      Labor

      There’s Still Power in a Strike

      Labor

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Latin America

      How movements can maintain their radical vision while winning…

      Latin America

      The Pan American

      Latin America

      Lessons from the Pledge of Resistance

      Latin America

      The Children of Intervention

      Latin America

      Against Shithole Nationalism

      Latin America

      The Last Porto Alegre

      Latin America

      Kissinger Is Not Our Friend

      Latin America

      Even If You Have Nothing to Hide

      Social Movements

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Social Movements

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      Social Movements

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Religion

      In God’s Country

      Religion

      Reverend Billy’s Holiday Shopocalypse

      Religion

      Toward the “Rights of the Poor”

      Religion

      The Pope and the Poor

      Religion

      Will the Next Pope Embrace Liberation Theology?

      Religion

      Remembering Romero

      Religion

      John Paul II’s Economic Ethics

      Religion

      Against the God of Free Trade

      U.S. Politics / Elections

      Could we be entering a ‘movement moment’ against…

      U.S. Politics / Elections

      Trump’s backpedaling shows he’s not invincible

      U.S. Politics / Elections

      It’s going to take multiple strategies to win…

      U.S. Politics / Elections

      A new wave of movements against Trumpism is…

      U.S. Politics / Elections

      Harold Washington’s lessons for taking on a political…

      U.S. Politics / Elections

      Strategy is a Craft

      U.S. Politics / Elections

      Think #MeToo didn’t make a real difference? Think…

      U.S. Politics / Elections

      This new model for upholding labor law may…

      War / Militarism

      Does It Make Sense to Protest a President…

      War / Militarism

      Lessons from the Pledge of Resistance

      War / Militarism

      Is Rambo Still A Republican?

      War / Militarism

      War: The Wrong Jobs Program

      War / Militarism

      The Ascent of Niall Ferguson

      War / Militarism

      Those Who Don’t Count

      War / Militarism

      Six Essays About War and About Peace

      War / Militarism

      The Dangerous Dignity of War

  • Translations
    • All Arabic Thai Chinese Deutsch Español Français Italiano Japanese Português
      Translations

      Jordlösa kombinerar radikala visioner med praktiska reformer (Swedish)

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Italiano

      C’è più di un modo per colpire il…

      Português

      As reformas não reformistas de André Gorz mostram…

      Español

      Las reformas no reformistas de André Gorz

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Arabic

      Abandoning the World Bank (in Arabic)

      Arabic

      The Return of Daniel Ortega (in Arabic)

      Arabic

      Where’s The Jubilee? (in Arabic)

      Arabic

      The Last Porto Alegre (in Arabic)

      Arabic

      Seattle At Five (in Arabic)

      Arabic

      Is Market Access the Answer to Poverty? (in…

      Arabic

      Mexico’s Democratic Transition Still Incomplete (in Arabic)

      Thai

      Progressive Good Tidings of 2007 (in Thai)

      Thai

      2006: A Global Justice Year in Review (In…

      Thai

      WTO: Best Left For Dead? (In Thai)

      Thai

      Is Market Access the Answer to Poverty? (In…

      Thai

      Bush’s Bad Business Empire (In Thai)

      Thai

      The Last Porto Alegre [Thai]

      Thai

      Globalizers, Neocons, or… ? (in Thai)

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Chinese

      Why Wendell Matters (in Chinese)

      Chinese

      Globalization’s Watchdogs (in Chinese)

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Deutsch

      Als Martin Luther King seine Feuerwaffen aufgab

      Deutsch

      Mikrokredite: Die Entlassung eines Nobelpreisträgers

      Deutsch

      CAFTA – am besten stillschweigend beerdigen

      Deutsch

      Bush in Mexiko

      Deutsch

      Das globale Duell in Evian

      Deutsch

      Die Rückkehr des Daniel Ortega

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Español

      Las reformas no reformistas de André Gorz

      Español

      ¿Adoptará el nuevo papa la teología de la…

      Español

      Wall Street quiere que les estemos agradecidos

      Español

      Si Las Monjas Se Fueran a una Huelga,…

      Español

      ALEC retrocede; a la derecha le da un…

      Español

      ¿ALEC disgustado ante la pérdida de patrocinadores? Se…

      Español

      La vida en la nación prisión

      Français

      La révolution non-violente a-t-elle échoué en Egypte?

      Français

      Le pari risqué du populisme au Pérou

      Français

      Hong Kong Phooey

      Français

      Bush Nuit Même Aux Compagnies U.S.

      Français

      Le dynamisme du mouvement pour la paix

      Français

      La déroute de l’ALCA dans une Miami en…

      Français

      Ceux qui ne comptent pas

      Français

      La guerre en Irak : une expo des…

      Italiano

      C’è più di un modo per colpire il…

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Italiano

      La strategia di Gandhi per il successo –…

      Italiano

      Le promesse infrante di Obama

      Italiano

      Guantanamo deve sparire

      Italiano

      IL BANK TRANSFER DAY: UN SUCCESSO

      Italiano

      Come il movimento Occupiamo Wall Street si sta…

      Italiano

      Economia tabù

      Japanese

      ガンジーはどのように勝利したのか? (Japanese)

      Japanese

      Truth Versus Superpower (Japanese)

      Japanese

      Bush’s Bad Business Empire (Japanese)

      Japanese

      Revenge of the Combat Cartoonist (Japanese)

      Japanese

      Bush’s Uneasy Mexican Visita (Japanese)

      Japanese

      Mark Twain in Iraq (Japanese)

      Japanese

      Globalization’s “Lost Decade” (Japanese)

      Japanese

      Hawks Say the Damnedest Things (Japanese)

      Português

      As reformas não reformistas de André Gorz mostram…

      Português

      A vida na Nação Prisão

      Português

      Outro pretexto?

      Português

      Imigração tem efeito positivo sobre emprego e salários

      Português

      O império hipotecado

    • Other Translations
  • Appearances
  • Archive
    • 2023-2025
    • 2021-2022
    • 2019-2020
    • 2017-2018
    • 2015-2016
    • 2013-2014
    • 2011-2012
    • 2009-2010
    • 2007-2008
    • 2005-2006
    • 2003-2004
    • 1999-2002

Democracy Uprising

  • About
    • About Mark Engler
    • About Democracy Uprising
  • Books
    • This Is An Uprising
    • How To Rule the World
  • Topics
    • All Book Reviews Environment Essays / First Person Global Economy Immigration Labor Latin America Social Movements Religion U.S. Politics / Elections War / Militarism
      Latest Articles

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Blog

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      Latest Articles

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Book Reviews

      The Pan American

      Book Reviews

      The Godfather of Microcredit

      Book Reviews

      Capitalism as Catastrophe

      Book Reviews

      Four Ways of Looking at an Aztec Eagle

      Book Reviews

      The Ascent of Niall Ferguson

      Book Reviews

      Ordinary Outrages

      Book Reviews

      No Better Place

      Book Reviews

      In God’s Country

      Environment

      Why Wendell Matters

      Environment

      The Gulf at the Gas Station

      Environment

      Climate Disobedience

      Environment

      Farming the Everglades

      Environment

      The Winter of the Climate Denier

      Environment

      Climate of Change: An “Inside-Outside” Strategy Against Global…

      Environment

      Provoking an American Climate Crisis

      Environment

      The Real “Farmer” Story: So God Made High-Fructose…

      Essays / First Person

      Is Rambo Still A Republican?

      Essays / First Person

      On the Price is Right

      Essays / First Person

      The Last Porto Alegre

      Essays / First Person

      Six Essays About War and About Peace

      Essays / First Person

      Republicans Among Us

      Essays / First Person

      New York Says “No”

      Essays / First Person

      The Sideshow Rebels

      Essays / First Person

      A Week in New York

      Global Economy

      Meet the Bailout’s New Slush Fund for Corporate…

      Global Economy

      The Seattle Protests Showed That Another World Is…

      Global Economy

      Jeff Bezos Has Enough! It’s Time for a…

      Global Economy

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Global Economy

      The Godfather of Microcredit

      Global Economy

      Capitalism as Catastrophe

      Global Economy

      Immigration Economics: An Interview with Professor Giovanni Peri

      Global Economy

      The World Is Not Flat

      Immigration

      When Undocumented Activists Infiltrated ICE

      Immigration

      The Children of Intervention

      Immigration

      Immigration Economics: An Interview with Professor Giovanni Peri

      Immigration

      Science Fiction From Below

      Immigration

      Four Ways of Looking at an Aztec Eagle

      Immigration

      Treated Like a Criminal

      Immigration

      When Sanctuary is Resistance

      Immigration

      The Massive Immigrants Rights Protests of 2006 Are…

      Labor

      This new model for upholding labor law may…

      Labor

      Democrats Won Power in Several States. Will They…

      Labor

      The Case for a Social Distancing Wage

      Labor

      The Seattle Protests Showed That Another World Is…

      Labor

      Reviving the General Strike

      Labor

      Jeff Bezos Has Enough! It’s Time for a…

      Labor

      There’s Still Power in a Strike

      Labor

      The Amazon Effect: Sweat, Surveillance, Exploitation

      Latin America

      How movements can maintain their radical vision while winning…

      Latin America

      The Pan American

      Latin America

      Lessons from the Pledge of Resistance

      Latin America

      The Children of Intervention

      Latin America

      Against Shithole Nationalism

      Latin America

      The Last Porto Alegre

      Latin America

      Kissinger Is Not Our Friend

      Latin America

      Even If You Have Nothing to Hide

      Social Movements

      Could we be entering a ‘movement moment’ against…

      Social Movements

      Trump’s backpedaling shows he’s not invincible

      Social Movements

      It’s going to take multiple strategies to win…

      Social Movements

      A new wave of movements against Trumpism is…

      Social Movements

      How to make sure your disruptive protest helps…

      Social Movements

      Why protests work, even when not everybody likes…

      Social Movements

      Harold Washington’s lessons for taking on a political…

      Social Movements

      Strategy is a Craft

      Religion

      In God’s Country

      Religion

      Reverend Billy’s Holiday Shopocalypse

      Religion

      Toward the “Rights of the Poor”

      Religion

      The Pope and the Poor

      Religion

      Will the Next Pope Embrace Liberation Theology?

      Religion

      Remembering Romero

      Religion

      John Paul II’s Economic Ethics

      Religion

      Against the God of Free Trade

      U.S. Politics / Elections

      Could we be entering a ‘movement moment’ against…

      U.S. Politics / Elections

      Trump’s backpedaling shows he’s not invincible

      U.S. Politics / Elections

      It’s going to take multiple strategies to win…

      U.S. Politics / Elections

      A new wave of movements against Trumpism is…

      U.S. Politics / Elections

      Harold Washington’s lessons for taking on a political…

      U.S. Politics / Elections

      Strategy is a Craft

      U.S. Politics / Elections

      Think #MeToo didn’t make a real difference? Think…

      U.S. Politics / Elections

      This new model for upholding labor law may…

      War / Militarism

      Does It Make Sense to Protest a President…

      War / Militarism

      Lessons from the Pledge of Resistance

      War / Militarism

      Is Rambo Still A Republican?

      War / Militarism

      War: The Wrong Jobs Program

      War / Militarism

      The Ascent of Niall Ferguson

      War / Militarism

      Those Who Don’t Count

      War / Militarism

      Six Essays About War and About Peace

      War / Militarism

      The Dangerous Dignity of War

  • Translations
    • All Arabic Thai Chinese Deutsch Español Français Italiano Japanese Português
      Translations

      Jordlösa kombinerar radikala visioner med praktiska reformer (Swedish)

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Italiano

      C’è più di un modo per colpire il…

      Português

      As reformas não reformistas de André Gorz mostram…

      Español

      Las reformas no reformistas de André Gorz

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Arabic

      Abandoning the World Bank (in Arabic)

      Arabic

      The Return of Daniel Ortega (in Arabic)

      Arabic

      Where’s The Jubilee? (in Arabic)

      Arabic

      The Last Porto Alegre (in Arabic)

      Arabic

      Seattle At Five (in Arabic)

      Arabic

      Is Market Access the Answer to Poverty? (in…

      Arabic

      Mexico’s Democratic Transition Still Incomplete (in Arabic)

      Thai

      Progressive Good Tidings of 2007 (in Thai)

      Thai

      2006: A Global Justice Year in Review (In…

      Thai

      WTO: Best Left For Dead? (In Thai)

      Thai

      Is Market Access the Answer to Poverty? (In…

      Thai

      Bush’s Bad Business Empire (In Thai)

      Thai

      The Last Porto Alegre [Thai]

      Thai

      Globalizers, Neocons, or… ? (in Thai)

      Chinese

      泛美洲人 爱德华多·加莱亚诺的世界 (Chinese)

      Chinese

      Why Wendell Matters (in Chinese)

      Chinese

      Globalization’s Watchdogs (in Chinese)

      Deutsch

      Die nicht-reformistischen Reformen von André Gorz

      Deutsch

      Als Martin Luther King seine Feuerwaffen aufgab

      Deutsch

      Mikrokredite: Die Entlassung eines Nobelpreisträgers

      Deutsch

      CAFTA – am besten stillschweigend beerdigen

      Deutsch

      Bush in Mexiko

      Deutsch

      Das globale Duell in Evian

      Deutsch

      Die Rückkehr des Daniel Ortega

      Español

      Hacer Que Nuestras Demandas Sean Tanto Orácticas Como…

      Español

      Las reformas no reformistas de André Gorz

      Español

      ¿Adoptará el nuevo papa la teología de la…

      Español

      Wall Street quiere que les estemos agradecidos

      Español

      Si Las Monjas Se Fueran a una Huelga,…

      Español

      ALEC retrocede; a la derecha le da un…

      Español

      ¿ALEC disgustado ante la pérdida de patrocinadores? Se…

      Español

      La vida en la nación prisión

      Français

      La révolution non-violente a-t-elle échoué en Egypte?

      Français

      Le pari risqué du populisme au Pérou

      Français

      Hong Kong Phooey

      Français

      Bush Nuit Même Aux Compagnies U.S.

      Français

      Le dynamisme du mouvement pour la paix

      Français

      La déroute de l’ALCA dans une Miami en…

      Français

      Ceux qui ne comptent pas

      Français

      La guerre en Irak : une expo des…

      Italiano

      C’è più di un modo per colpire il…

      Italiano

      Richieste dei movimenti: sia pratiche che visionarie

      Italiano

      La strategia di Gandhi per il successo –…

      Italiano

      Le promesse infrante di Obama

      Italiano

      Guantanamo deve sparire

      Italiano

      IL BANK TRANSFER DAY: UN SUCCESSO

      Italiano

      Come il movimento Occupiamo Wall Street si sta…

      Italiano

      Economia tabù

      Japanese

      ガンジーはどのように勝利したのか? (Japanese)

      Japanese

      Truth Versus Superpower (Japanese)

      Japanese

      Bush’s Bad Business Empire (Japanese)

      Japanese

      Revenge of the Combat Cartoonist (Japanese)

      Japanese

      Bush’s Uneasy Mexican Visita (Japanese)

      Japanese

      Mark Twain in Iraq (Japanese)

      Japanese

      Globalization’s “Lost Decade” (Japanese)

      Japanese

      Hawks Say the Damnedest Things (Japanese)

      Português

      As reformas não reformistas de André Gorz mostram…

      Português

      A vida na Nação Prisão

      Português

      Outro pretexto?

      Português

      Imigração tem efeito positivo sobre emprego e salários

      Português

      O império hipotecado

    • Other Translations
  • Appearances
  • Archive
    • 2023-2025
    • 2021-2022
    • 2019-2020
    • 2017-2018
    • 2015-2016
    • 2013-2014
    • 2011-2012
    • 2009-2010
    • 2007-2008
    • 2005-2006
    • 2003-2004
    • 1999-2002
Blog2011-2012

Bank Transfer: Successful

by Mark Engler November 7, 2011
written by Mark Engler November 7, 2011
Bank Transfer: Successful

A dispatch for the “Arguing the World” blog at Dissent magazine.

Published in Dissent.


This past Saturday was “Bank Transfer Day,” a day of action in which thousands of people moved their money from “too big to fail” banking titans into credit unions and smaller regional banks. While it’s hard to tell precisely how many people followed through on their threats to close accounts on Saturday itself, over the past month credit unions have added 650,000 new members (as opposed to 80,000 in a regular month), resulting in more than $4.5 billion in new deposits.

As Sarah Jaffe at Alternet noted, ABC News aired a remarkable report calling the exodus of customers a “bank revolt” and stating, “as of today, 1 million consumers are hurling a lightning-bolt warning at the big banks, moving their money out in protest.”

Now, a lot of the impact of closing accounts might have been symbolic, and $4.5 billion might not be all that much money relative to the size of the banking system as a whole. But, as Salon’s Andrew Leonard writes, riffing on an old joke, “$4.5 billion here, $4.5 billion there, and pretty soon you are talking about real money, even for JPMorgan-Chase.”

All in all, Bank Transfer Day was a pretty powerful expression of collective disgust by Americans fed up with the goliath banks. Right?

Well, not everyone agrees. Leave it to the New Republic to publish a piece of smug nay-saying in which the writer shows himself to be far smarter than all those who had the nerve to take collective action.

In this case, Simon van Zuylen-Wood, a reporter-researcher for the magazine, penned an article entitled, “How Bank Transfer Day Will Help the Banks It’s Trying to Hurt.” He argued:

“[I]f the executives at the country’s biggest banks have circled Bank Transfer Day on their calendars, it’s probably not out of anxiety. Whatever the intentions of its organizers, Bank Transfer Day may end helping the very one percenters they mean to punish.

At the root of the problem is that many Bank Transfer Day enthusiasts have overestimated their value to the banks they patronize: Ultimately, not all bank customers are made equal….According to Jennifer Tescher, President and CEO of the consultancy Center for Financial Services Information, banks typically earn at about 80 percent of their deposit revenue from the top 20 percent of their customers.”

In his post, van Zuylen-Wood goes on to explain that maintaining small checking accounts can actually cost big banks more money than the accounts generate in profits. And, owing to the passage of the Dodd-Frank bill last year, banks are limited in the amount they can charge in overdraft or “swipe fees” that they previously used to make small customers worthwhile for them. He continues:

“Bank of America’s early October proposal to supplement its lost “swipe fee” revenue using a five dollar per month charge to holders of debit cards should probably be understood in that context. It was designed to be a win-win proposition for the bank: either it earned $60 per year from each debit card customer with a checking count under $20,000…or it would drive unprofitable customers away from the bank entirely (or at least toward Bank of America credit cards, which have become more profitable than debit cards), to the benefit of the bank’s bottom line.”

If the article were meant merely as an analysis of the business of handling small checking accounts, I would say that it makes some perfectly fair points. But it’s framed as something more than that—as a piece that analyzes the efficacy of a political action and that argues that those taking the action are naive. In that capacity, it is model of crap contrarianism. If I had a dollar for every self-satisfied commentary written (even by ostensibly sympathetic liberals) about protests being misguided and ineffective, I’d no doubt be able to join the wealthy elite that the #Occupy movement has been targeting. And I expect that I would earn about 80 percent of my deposit revenue from the New Republic.

The fact of the matter is that, if the big banks wanted to expel customers, they could easily do so. (Why not a $20 monthly fee for debit card use?) But far from receiving an eager farewell at bank branches impatient to shed small-time depositors, many of those who have descended upon institutions such as Citibank demanding to close their accounts report encountering bank managers who tried to convince them to change their minds.

Of course, the “move your money” effort is not only a matter of individuals’ decisions about their personal finances. In the context of larger Occupy Wall Street mobilizations, many people were coupling the closing of accounts with demands for political change. That’s why others who have swarmed in as part of group actions have encountered police threatening (or even conducting) arrests.

Overall, Bank Transfer Day was part of a wave of public outrage, defiance, and protest that is doing significant damage to the banks’ reputations—which they evidently value. As van Zuylen-Wood himself notes:

“Ultimately, the Bank of America and its competitors chose not to go ahead with the five dollar charge, deciding that the hit to their PR wasn’t worth the potential gains to their bottom line. As Diane Casey-Landry, a former CEO of the American Bankers Association told me, the public outcry against BoA was enough of a “reputational kick in the chin” that its top competitors—Wells Fargo, Citibank, and Chase—abandoned their proposed debit fees as well.”

What is a day of action in which thousands close their accounts and denounce the banks as greedy bastards if not another PR “kick in the chin”?

In his article, van Zuylen-Wood uses selective citation of a source to suggest that credit unions might not want the influx of new members:

“Worse yet, by transferring their money to credit unions, Bank Transfer Day participants may also be harming the very financial institutions they mean to help. These not-for-profit banking co-ops are governed by their depositors and are generally more customer-friendly than banks—although too big a customer base could threaten that. Indeed, a little more than a week ago, in anticipation of Bank Transfer Day, the [Credit Union National Association*] sent out a memo advising its federal regulators that a large influx of new customers could lead to long-term problems down the road, reminding them that credit unions are penalized if their retained earnings fall short of seven percent of their total assets. In other words, by inundating credit unions with a flood of capital they likely cannot profitably invest, the Bank Transfer Day participants may be pushing those institutions to abandon the perks that make them attractive, like free checking accounts.

Bank Transfer Day gets one basic thing right: Checking account holders have a right to take their business wherever they wish. What they forget, however, is that not everyone will want the business they have to offer.”

Except that, the credit unions do want the new business—and they’ve been very vocal about that fact. The same source that van Zuylen-Wood cites, the Credit Union National Association*, sent out a press release last week lauding Bank Transfer Day and celebrating the influx of new members. It includes exuberant quotes from the organization’s president, Bill Cheney:

““Many credit unions across the nation…are making special efforts to tap the surging interest in credit unions,” said Cheney.

“They are conducting advertising campaigns both individually and cooperatively with others, sending ‘switch kits’ to existing members to share with family members or other prospective members, beefing up websites, extending hours and staffing for Bank Transfer Day, performing e-mail blasts to members, maximizing social media campaigns, putting up banners in lobbies or on their buildings, offering bonuses to members who bring in new members, and giving bonuses to members as well,” Cheney said.”

The New York Daily News quoted another credit union executive basically saying the exact opposite of what van Zuylen-Wood wants to convey:

““These are very good times for credit unions,” said Kirk Kordeleski, CEO of Bethpage Federal Credit Union, one of Long Island’s largest with 24 branches and $4.4 billion in assets. “All this conversation about fees has led to a lot of opportunity for us,” said Kordeleski, who saw a 60% hike in new members in October, to 1550 from 925.”

In general, “vote with your dollars” consumer actions are not my preferred model of organizing. Moreover, I have no illusions that the amount of money transferred by small account-holders, in itself, is going to cripple the banking giants. But my answer to people who raise that point is the same as my response to people who think that moving your money to a credit union is merely a lifestyle decision with no real political impact. The energy of something like Bank Transfer Day only feeds into other activist efforts and broadens the constituency supporting regulation of the financial sector. This weekend, activists got thousands of people to move their money. Next week they can find a new way to stick it to the big banks.

After all, protesters featured in the ABC News story weren’t just saying, “Close Your Account.” They had signs that said, “Make Banks Pay.” I think their detractors are going to have a hard time explaining how that demand ends up helping the one percent.

____________

*Note: This post was fixed to reflect the correct name of the Credit Union National Association.

Mark Engler

Mark Engler is a writer based in Philadelphia and an editorial board member at Dissent magazine. His latest book, written with Paul Engler, is entitled This Is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century.

previous post
El futuro del movimiento Ocupar: solidaridad y escalada
next post
The Future of the #Occupy Movement: An Interview

You may also like

It’s going to take multiple strategies to win...

January 31, 2025

Ai-jen Poo: Organizing a Movement for Care

November 30, 2011

War: The Wrong Jobs Program

November 17, 2011

George Takei’s Social Media Activism

April 2, 2013

Boy Scouts Set to Cave on Gay Rights

January 31, 2013

It’s Time for a Union at Wal-Mart

December 1, 2012

After the Election: Time to Stop Settling for...

November 9, 2012

How Not to Make Every Vote Count

November 1, 2012

Will Occupy Live to See Another Birthday?

September 1, 2012

Obama: A Better Adversary

September 1, 2012

Subscribe

Sign up to receive new articles and essays by email via our Substack newsletter, "Dispatches from the Whirlwind":

The Author

Mark Engler is a writer based in Philadelphia and an editorial board member at Dissent magazine. His latest book, written with Paul Engler, is entitled This Is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century (Nation Books). Mark’s full bio is available here.

Latest Articles

  • Could we be entering a ‘movement moment’ against Trump?

    April 10, 2025
  • Trump’s backpedaling shows he’s not invincible

    March 19, 2025
  • It’s going to take multiple strategies to win under Trump 2.0

    January 31, 2025
  • A new wave of movements against Trumpism is coming

    November 9, 2024
  • How to make sure your disruptive protest helps your cause

    August 9, 2024

Mark’s Articles Appear In:

  • Dissent
  • The Nation
  • The New Republic
  • N+1
  • Salon.com
  • The Los Angeles Times
  • Waging Nonviolence
  • Boston Review
  • The Atlantic
  • Rolling Stone
  • The Guardian
  • In These Times
  • TomDispatch
  • New Internationalist
  • Yes! Magazine
  • Audubon Magazine
  • Jacobin
  • Mother Jones
  • Le Monde diplomatique
  • Grist Magazine
  • Rebelión
  • The San Francisco Chronicle
  • The Progressive
  • Newsday
  • openDemocracy
  • Truthout
  • Christian Science Monitor
  • Dollars & Sense
  • Progreso Semanal
  • Chicago Reader
  • Sin Permiso
  • Baltimore Sun
  • The Ecologist
  • TruthDig
  • Asia Times
  • Sierra Magazine
  • Labor Notes
  • New Politics
  • The Catholic Worker
  • The Des Moines Register
  • Facebook
  • Twitter
  • Email

Back To Top